Evaluation

by Ivan Katsarov

Evaluation of the ‘Moodi’ App design and presentation

The aim of the project is to create a futuristic app concept, design an appropriate and professional interface and present the app in an interesting and clear way.

The concept of the app is unique and interesting—capturing various body elements in order to determine and display the mood of a particular person who is within the range of the supposable sensor. The app also allows an option to record and share video and images that carry the essential information that the app provides. 

The interface of the app is well constructed and visually balanced, easy to understand and use. The message of the presentation is clear, the concept and ideas are easily understandable and delivered in an appropriate speed and tone of voice. A voice over might have been a good idea.

The brand for the app is very well constructed and consistent throughout the whole presentation. The name is unique and suggests the nature of the app. The logo is interesting and unique, carries and expresses the brand values. The colour palette is well selected in regard to the concept and communicates appropriately to the target audience. The typography on-brand, legible and easy to read with the motion. The footage quality is high. The graphic elements are crisp and communicate well the ideas they are meant to present. The dynamic of the presentation is good, switching between different screens and phone stances. The cursor is a bit hard to follow at some places and has irregular movement at times, but in general it serves the purpose. The explanation of the interface is well combined between the different options. The music works well with the concept and brand, and the animations are well synchronized.

The presentation does not show the way the users open the app and how they log into the interface. That is an intentional decision as it is viewed as banal by the author—in this day and age, a person that uses a smartphone and is a potential user of the app will have a full understanding of how to handle such processes. No such questions were raised during any of the presentations, which means that the audience is ready to skip that step and focus on the content that is of particular interest.

A square appears under the lightning on the ‘Angry?’ screen. Also, the cursor could have been better animated, with slower, smoother and easing in and out motions. More interesting transitions could be created between footage changes, as currently they are somewhat repetitive and static.

In conclusion, the app is very well designed, the presentation is interesting and engaging. It matches industry standards and creates a feeling of a product that is in fact currently on the market. A well done project that fulfils the criteria in an adequate and professional manner.

Evaluation of the posters

The aims of the posters are to intrigue and present the general idea of the ‘Moodi’ application in a way that is appropriate and connected to the main concept and visual representation.

An advertising campaign was created in order to demonstrate variety and a range of possibilities for execution.

The posters are engaging and funny. The play with colours is interesting and the filmed situations are appropriate for the general purpose.

The brand identity is strong and connects immediately with the application. The concept is clear and the ‘Aha’ moment is present. The footage quality is up to the professional standards. The acting is satisfactory and presents the ideas well enough. The natural art direction of the footage helps relate to the situations that one might find themselves in. The presentation of the posters is appropriate as they have been mounted on the place they are meant to be seen. The presentation tests the visibility of the posters from a distance as well as the composition they create. It is long enough to see and get the idea of all the posters, the way they work and what they are advertising. The transitions are nice and smooth, the movements are quick and the elements are well visible.